Coming soon
Google Business Profile
Improve how your business appears in local search, maps and customer discovery moments.
Built for marketers. Practical for business owners.
Marketing training you can actually put to work.
In-depth, self-paced courses for marketers who want to strengthen their foundations, understand each discipline beyond the surface and apply their knowledge with greater confidence. Also valuable for small business owners managing their own marketing and looking for clear, reliable guidance—not shortcuts.
- Written lessons
- Practical worksheets
- Learn at your own pace
- Built for Australian businesses
academy.mayventa.com · SEO Training
Course · Module 1
SEO Training
42%
5
Lessons
3
Resources
42%
Complete
Module 1 · Lessons
5 total
- ✓What SEO actually means
- ✓How search engines work
- Where Australians search online
- Why visibility matters
- Introduction to keywords
Current lesson
Where Australians search online
8 min read
SEO Audit Template
PDF · Worksheet
What is Marketing Academy?
Marketing Academy is Mayventa’s self-paced marketing training platform. It offers practical written lessons, worksheets and resources for marketers, small business owners, freelancers and consultants who want stronger marketing foundations and real-world skills.
- Part of the Mayventa ecosystem, alongside Business Boost.
- Four courses are live: browse the catalogue.
- More marketing guidance on the Mayventa Insights blog.
Who it's for
Made for people who actually do the work.
Small business owners
Take control of your own marketing with confidence.
Marketing professionals
Sharpen your craft with practical, modern training.
Freelancers & consultants
Deliver more value to clients with grounded skills.
Beginners who want structure
A clear path from fundamentals to real results.
Busy people
Written training you can read in short, useful sessions.
Why this training is different
Practical, honest training built from 18+ years of real marketing experience.
Read, reflect, practise
Every lesson is designed to help you understand the idea, think about how it applies to your business, then take a practical next step.
18+ years of real marketing experience
Built from real campaigns, real budgets, real clients and real business challenges across Australia and Europe.
Templates and worksheets you can actually use
You do not just learn the theory. You get practical checklists, templates and worksheets to help you apply it.
Built for Australian small businesses
Designed with local businesses, service providers, marketers and small teams in mind — not just US-based theory.
Learn at your own pace
No live calls to attend. No pressure to keep up. Open a lesson when you have a quiet 20 minutes and move at your own speed.
No fluff, no filler
No 90-minute videos, no hype and no empty promises. Just clear, useful training that helps you understand what to focus on next.
Featured courses
Pick a skill. Get to work.
Available now
All levelsReferral Marketing for Small Business
Turn happy customers, local relationships and word of mouth into consistent growth.
~6 hoursView course
Available now
All levelsSEO Training
Get found by the people already searching for you.
~14 hoursView course
Available now
All levelsWeb Copywriting
Write clearer, more persuasive digital copy for websites, landing pages, emails, ads and online campaigns.
~10 hoursView course
Available now
All levelsAI for Small Business: From Prompts to Practical Workflows
Use AI with confidence—from better prompts to practical, repeatable business workflows.
~11 hoursView course
Coming soon
Coming soon
LinkedIn Marketing
Build a clearer professional presence and use LinkedIn more strategically for visibility, trust and relationships.
Coming soon
Email Marketing
Create useful email campaigns, simple automations and customer follow-ups without overcomplicating the process.
Coming soon
Google Ads
Run profitable Google Ads campaigns end-to-end.
Coming soon
Remarketing
Bring warm visitors back and turn them into customers.
Coming soon
Web Ergonomics
Design websites that feel effortless to use and convert better.
Coming soon
Link Building
Earn quality backlinks that strengthen search visibility and authority.
Coming soon
Social Media Marketing
Plan and run social content that builds audience and drives real business results.
Coming soon
Google Analytics
Understand your traffic without drowning in data.
Which course should you start with?
All four courses below are live and open now. Each one is self-paced, written and built around practical tasks.
SEO Training
- Best for
- People who want better search visibility
- Outcome
- Understand how SEO works and what to improve
Web Copywriting
- Best for
- People writing websites, emails or landing pages
- Outcome
- Write clearer, more persuasive marketing copy
AI for Small Business
- Best for
- People who want to use AI practically
- Outcome
- Build better prompts and workflows
Referral Marketing for Small Business
- Best for
- People who want more word-of-mouth referrals
- Outcome
- Build a referral system you can track
Marketing Academy FAQs
- Which Marketing Academy courses are available now?
- Marketing Academy currently includes SEO Training, Web Copywriting, AI for Small Business and Referral Marketing for Small Business.
- Is Marketing Academy only for marketers?
- No. Marketing Academy is built for marketers, but it is also practical for business owners, freelancers, consultants and beginners who want structured marketing knowledge.
- Are the courses self-paced?
- Yes. Marketing Academy courses are self-paced, so you can work through the lessons in your own time.
- Are the courses video-based?
- Marketing Academy focuses on written lessons, practical worksheets and resources so you can learn in short, useful sessions.
- Is Marketing Academy part of Mayventa?
- Yes. Marketing Academy is part of the Mayventa ecosystem, alongside Business Boost.
Start with one course. Build a real skill.
Four courses are open now: SEO Training, Web Copywriting, AI for Small Business, and Referral Marketing for Small Business. Choose where to start, do the practise step, and you'll already be ahead.