Is SEO Training self-paced?

Yes. SEO Training is self-paced written training. You can work through the 75 lessons across 10 sections in your own time and pick up where you left off.

Is SEO Training video-based?

No. The lessons are written, with practical tasks, templates and worksheets you can apply straight away.

Who is SEO Training for?

Marketers who want stronger foundations, plus business owners, freelancers and consultants who manage their own marketing.

How much does SEO Training cost?

A$249/year, which includes 12 months of access. It renews annually unless cancelled before renewal, and we email you 21 days beforehand.

Can I try part of the course first?

Yes. Selected lessons are available as a free preview, so you can see the format before enrolling.

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SEO Training

Name: SEO Training
Price: 249 AUD
Availability: InStock

Get found by the people already searching for you.

Master the foundations of search engine optimisation, from online visibility and keyword research to technical SEO, local SEO, Google Search Console, reporting and SEO strategy. Built for Australian small businesses and marketers who want practical, real-world SEO skills.

What you’ll learn and practise

How search engines discover, crawl and index website content
How keyword research supports stronger content and page planning
Practical approaches to on-page SEO
How technical SEO issues can affect visibility and usability
How local search works across your service area
How internal links, external links and authority work together
Ways to evaluate search performance using Google Search Console and appropriate data
How to build a practical 12-month SEO improvement plan

What's included in SEO Training

10 practical SEO modules

From visibility fundamentals to a full 12-month plan.

75 written lessons, quizzes and practical tasks

Short, focused reading designed to be applied straight away.

Reflect and Practise tasks

Make each lesson about your business, not theory.

Quick Check quizzes

Confirm what stuck before you move on.

SEO templates and checklists

Audits, briefs, keyword worksheets and reporting templates.

Progress tracking

Pick up exactly where you left off, module by module.

Learn at your own pace

No live sessions. No schedule. Just steady progress.

Notes on every lesson

Capture ideas and next actions as you learn.

Preview

Preview the course

Start with two selected free lessons, then enrol when you are ready to continue.

Free preview 7 min

Why Online Visibility Matters

Why simply being online isn't enough — and what visibility actually unlocks for your business.

Start preview

Free preview 8 min

What SEO Is and Why It Matters

A clear, plain-English definition of SEO and why it earns its place in your marketing.

Start preview

Full course access

Enrol to unlock the full SEO Training course, including all modules, practical tasks, templates and planning resources.

10 modules·75 lessons· templates & checklists

Enrol in SEO Training

Course curriculum

Module 1.Online Visibility & Introduction to SEO

5 lessons

Understand why online visibility matters, what SEO is, and where Australians search online.

1.1Why Online Visibility Matters7 min
1.2What SEO Is and Why It Matters8 min
1.3The Role of SEO in Digital Marketing8 min
1.4Where Australians Search Online7 min
1.5Search Engines Beyond Google8 min

View module overview

Module 2.SEO Foundations

6 lessons

Learn the core foundations of SEO, including SEO types, discoverability, search engines and Google algorithm principles.

2.1The Four Main Types of SEO9 min
2.2What Determines Website Discoverability?9 min
2.3SEO vs SEM8 min
2.4How Search Engines Work9 min
2.5Key Google Algorithm Updates9 min
2.6SEO Pillars Overview10 min

View module overview

Module 3.On-Page SEO

12 lessons

Optimise titles, descriptions, URLs, headings, keywords, internal links and content freshness on every important page.

3.1Title Tags9 min
3.2Meta Descriptions8 min
3.3Meta Keywords and Why They Are Outdated6 min
3.4URL Structure8 min
3.5Domain and Hosting8 min
3.6Headings H1–H68 min
3.7Keywords and Search Intent10 min
3.8Long-Tail Keywords8 min
3.9Keyword Research Process, Tools and Analysis8 min
3.10Competitor Keyword Analysis9 min
3.11Internal Linking8 min
3.12Content Freshness8 min

View module overview

Module 4.Technical SEO & User Experience

9 lessons

Understand crawling, indexing, canonicals, mobile, speed, Core Web Vitals, images, schema, HTTPS and duplicate content — without needing to be a developer.

4.1Crawling and Indexing9 min
4.2Canonical Tags8 min
4.3Mobile Friendliness8 min
4.4Page Speed9 min
4.5Core Web Vitals10 min
4.6Image Optimisation9 min
4.7Structured Data and Schema Markup9 min
4.8HTTPS and Website Security8 min
4.9Duplicate Content9 min

View module overview

Module 5.Off-Page SEO & Reputation

6 lessons

Understand how trust, authority, backlinks and brand mentions influence search visibility.

5.1What Backlinks Are and Why They Matter9 min
5.2White-Hat Link Building10 min
5.3Brand Mentions8 min
5.4Private Blog Networks and What to Avoid10 min
5.5Social Signals and SEO9 min
5.6Digital PR and Influencer Marketing10 min

View module overview

Module 6.Local SEO

5 lessons

Learn how local businesses can improve visibility in Google Maps, local search and "near me" searches.

6.1Google Business Profile Optimisation11 min
6.2NAP Consistency8 min
6.3Local Citations9 min
6.4Customer Reviews and Responses10 min
6.5Module 6 Summary12 min

View module overview

Module 7.Multimedia SEO

4 lessons

Learn how documents, images, audio and video can support search visibility, accessibility and user experience.

7.1SEO-Friendly PDFs and Documents9 min
7.2Image and Audio Optimisation11 min
7.3Titles, Descriptions and Tags9 min
7.4YouTube and Video SEO13 min

View module overview

Module 8.SEO Measurement & Reporting

6 lessons

Learn how to measure SEO performance through KPIs, rankings, traffic, conversions, analytics, reporting and tools — and which mistakes, myths and black-hat tactics to avoid.

8.1SEO KPIs10 min
8.2Rankings, Organic Traffic and Conversions10 min
8.3Google Analytics for SEO11 min
8.4SEO Reporting Basics10 min
8.5SEO Tools and Resources11 min
8.6SEO Mistakes, Myths and Black-Hat Techniques12 min

View module overview

Module 9.Google Search Console

8 lessons

Learn how Google Search Console helps you monitor search performance, indexing, links, Core Web Vitals, enhancements, manual actions, security issues, verification and sitemap submission.

9.1What Google Search Console Is8 min
9.2Search Performance Reports10 min
9.3Index Coverage9 min
9.4Links and Internal Links9 min
9.5Core Web Vitals and Enhancements10 min
9.6Manual Actions and Security Issues9 min
9.7Connecting Google Search Console10 min
9.8Submitting a Sitemap9 min

View module overview

Module 10.SEO Strategy & Planning

14 lessons

Bring the course together by building a practical SEO roadmap, planning 12 months of work, adapting SEO to different business models and keeping improvement going.

10.1SEO Strategy, Audits and Roadmap14 min
10.212-Month SEO Plan for Australian SMBs14 min
10.3SEO for eCommerce Websites14 min
10.4SEO for Blogs12 min
10.5SEO for B2B vs B2C Websites12 min
10.6SEO for Startups and Small Businesses13 min
10.7International and Multilingual SEO13 min
10.8SEO Trends and Future Outlook13 min
10.9SEO Audit Template14 min
10.10Content Brief Template11 min
10.11Monthly SEO Report Template12 min
10.12SEO as an Ongoing Process11 min
10.13Building a Learning Habit and Staying Updated12 min
10.14Final Word: The SEO Mindset and Next Steps12 min

View module overview

SEO Training FAQs

Is SEO Training self-paced?: Yes. SEO Training is self-paced written training. You can work through the 75 lessons across 10 sections in your own time and pick up where you left off.
Is SEO Training video-based?: No. The lessons are written, with practical tasks, templates and worksheets you can apply straight away.
Who is SEO Training for?: Marketers who want stronger foundations, plus business owners, freelancers and consultants who manage their own marketing.
How much does SEO Training cost?: A$249/year, which includes 12 months of access. It renews annually unless cancelled before renewal, and we email you 21 days beforehand.
Can I try part of the course first?: Yes. Selected lessons are available as a free preview, so you can see the format before enrolling.