Know Your Audience

Learn how buyer personas and segmentation help you write more specific, relevant copy for different types of customers.

Learn how to match your copy to where the customer is in their decision-making journey.

Learn how empathy mapping helps you understand what your customers think, feel, see, hear, say and do before writing copy.

Learn the difference between positioning and a value proposition, and why both matter before writing persuasive copy.

Learn how to identify the specific angle that makes an offer clearer, more relevant and easier to remember.

Learn how to write a clear value proposition that explains who you help, what you offer, why it matters and how you are different.

Learn how better positioning, clearer messaging and stronger proof can help a business stand out when competitors look similar.

Learn the difference between brand voice and tone, and how they shape the way customers experience your copy.

Learn how to define a practical brand voice that reflects the business, fits the audience and guides future copy.

Learn how to keep your brand voice consistent while adjusting tone for different channels, situations and customer emotions.

Learn how consistent voice, tone and messaging help build trust across websites, emails, ads, social media and customer communication.