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Web Copywriting
Module 7
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Templates and Checklists

Reusable starting points for briefs, page structures, calls to action and a final web-copy quality check.

~34 min 6 lessons0 of 6 complete
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Lessons in this module

6 lessons · ~34 min
  1. 7.1

    Using the Web Copywriting Brief Template

    Locked

    Learn how to use the Web Copywriting Brief Template before writing a page, email, landing page or campaign asset.

    6 min readNext lesson
  2. 7.2

    Homepage, Service and Landing Page Checklists

    Locked

    Learn how to use the homepage, service page and landing page checklists to review the most important pages on a website.

    6 min readNot started
  3. 7.3

    Writing and Placing CTAs

    Locked

    Learn how to use the CTA checklist to make calls to action clearer, more specific and better placed.

    5 min readNot started
  4. 7.4

    Testimonials and Customer Stories

    Locked

    Learn how to use the testimonial and customer story template to collect genuine, permission-based proof.

    5 min readNot started
  5. 7.5

    SEO Copywriting Checklist

    Locked

    Learn how to use the SEO Copywriting Checklist to review whether a page is useful for people and clear for search engines.

    6 min readNot started
  6. 7.6

    Final Pre-Publish Review

    Locked

    Learn how to use the Final Pre-Publish Copy Checklist before sending, scheduling or publishing important copy.

    6 min readNot started

Module resources

  • Web Copywriting Brief Template
    Template
    Open
  • Homepage Copy Checklist
    Checklist
    Open
  • Service Page Copy Checklist
    Checklist
    Open
  • Landing Page Copy Checklist
    Checklist
    Open
  • CTA Writing & Placement Checklist
    Checklist
    Open
  • Testimonial & Customer Story Template
    Template
    Open
  • SEO Copywriting Checklist
    Checklist
    Open
  • Final Pre-Publish Copy Checklist
    Checklist
    Open

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Module 6