Referral Marketing for Small Business
Module 1
Not startedFrom Word of Mouth to Referral Marketing
Understand what separates passive word of mouth from a referral marketing system and establish your starting point.
~60 min 4 lessons0 of 4 complete
Sign in to save your progress and pick up where you left off.
This module covers:
- the difference between word of mouth and referral marketing
- why referrals can be such a valuable source of business
- what a basic referral system needs
- how referrals currently work in your business
- what you are and are not currently measuring
Lessons in this module
4 lessons · ~60 min- 1.1Continue
Word of Mouth Is Valuable. But Is It a System?
Free previewUp next12 min readNext lesson - 1.2Start lesson
Why Referrals Can Be So Powerful
Free preview14 min readNot started - 1.3Locked
What Makes a Referral System?
Locked16 min readNot started - 1.4Locked
Establish Your Referral Baseline
Locked18 min readNot started
Module resources
- OpenReferral Starting PointWorksheet
Put this module into practice
Before moving on: complete your Referral Starting Point calculate your Referral System Score identify at least one gap in your current referral process keep your baseline so you can compare it with your results later
Ready to start Module 1?
0 of 4 lessons complete