Referral Marketing for Small Business
Module 4
Not startedDesign Your Referral Reward
Decide whether incentives make sense, what a successful referral means and how to create a reward structure that is clear, sustainable and measurable.
~78 min 6 lessons0 of 6 complete
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This module covers:
- whether your business actually needs a referral reward
- how to define a successful referral
- the main types of reward and when each one fits
- how to check that the numbers work
- clear programme rules and Australian Consumer Law considerations
- the experience around the reward, not just the reward itself
Lessons in this module
6 lessons · ~78 min- 4.1Locked
Do You Actually Need a Referral Reward?
Locked10 min readNext lesson - 4.2Locked
Define What Counts as a Successful Referral
Locked12 min readNot started - 4.3Locked
Choose the Right Type of Reward
Locked14 min readNot started - 4.4Locked
Make Sure the Numbers Work
Locked14 min readNot started - 4.5Locked
Create Clear Rules Before You Launch
Locked16 min readNot started - 4.6Locked
Design the Experience, Not Just the Reward
Locked12 min readNot started
Put this module into practice
Before moving to Module 5: decide whether your referral system needs a reward define exactly what a successful referral means choose between individual and milestone rewards select a reward your customers are likely to value calculate your reward cost per successful referral make sure the programme is financially sustainable write clear programme rules decide how progress will be tracked decide who will issue rewards check applicable Australian and industry requirements before launching
Ready to start Module 4?
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