Build Your Referral Partner Network
Identify the businesses around your customer's journey, recognise valuable referral decision points, decide who is worth approaching and build partnerships you can measure.
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This module covers:
- what makes a genuinely good referral partner
- how to map the businesses around your customer's journey
- how to decide which partners are worth approaching
- how to start the conversation without asking for leads
- how introductions, follow-up and updates will work
- whether referral partners should be paid
- how to measure partner referrals separately
Lessons in this module
7 lessons · ~95 min- 5.1Locked
What Makes a Good Referral Partner?
Locked14 min readNext lesson - 5.2Locked
Map the Businesses Around Your Customer
Locked12 min readNot started - 5.3Locked
Decide Which Partners Are Actually Worth Approaching
Locked14 min readNot started - 5.4Locked
How to Approach a Potential Referral Partner
Locked14 min readNot started - 5.5Locked
Decide How the Partnership Will Work
Locked13 min readNot started - 5.6Locked
Should Referral Partners Be Paid?
Locked12 min readNot started - 5.7Locked
Measure Referral Partners Separately
Locked16 min readNot started
Put this module into practice
Before moving to Module 6: map the businesses surrounding your customer's journey identify at least three referral decision points shortlist three to five potential partners choose your strongest first opportunity learn enough about that business to know whether you would confidently recommend them start with a genuine conversation rather than immediately asking for referrals clearly explain who is a good referral for your business agree how introductions should happen if the relationship moves forward decide how partner referrals will be recorded check any relevant rules before introducing referral fees or commissions
Ready to start Module 5?
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