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Referral Marketing for Small Business
Module 2
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Create a Business People Want to Recommend

Identify what makes your business worth recommending, decide who you most want referred and find the moments when a referral request feels natural.

~60 min 4 lessons0 of 4 complete
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This module covers:

  • a good customer experience
  • trust
  • clear value
  • a business that is easy to describe
  • a clear idea of who the business is best suited to

Lessons in this module

4 lessons · ~60 min
  1. 2.1

    Why People Recommend Businesses

    Locked

    14 min readNext lesson
  2. 2.2

    Decide Who You Actually Want Referred

    Locked

    14 min readNot started
  3. 2.3

    Make Your Business Easy to Recommend

    Locked

    16 min readNot started
  4. 2.4

    Find Your Best Referral Moments

    Locked

    16 min readNot started

Module resources

  • Ideal Referred Customer Builder
    Worksheet
    Open
  • Referral Message Builder
    Template
    Open
  • Referral Moment Map
    Worksheet
    Open

Put this module into practice

Before moving to Module 3: identify at least three things customers genuinely value about your business define the type of customer you most want referred create one simple referral message say the referral message aloud and make sure it sounds natural identify two or three strong referral moments in your customer journey Do not ask customers for referrals yet if you have not decided what happens next.

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