Referral Marketing for Small Business
Module 6
Not startedTrack, Measure and Grow
Choose where referrals are recorded, decide what to track, understand the numbers that matter and build a 30-day plan for putting your referral system into action.
~104 min 7 lessons0 of 7 complete
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This module covers:
- where you will track referrals
- what information to record for each referral
- the referral numbers that matter
- how to measure quality, not just quantity
- how to find where the system is breaking
- how to run a simple monthly referral review
- how to build a 30-day referral marketing plan
Lessons in this module
7 lessons · ~104 min- 6.1Locked
Choose Where You Will Track Referrals
Locked12 min readNext lesson - 6.2Locked
What Should You Record?
Locked12 min readNot started - 6.3Locked
Understand the Numbers That Matter
Locked18 min readNot started - 6.4Locked
Measure Quality, Not Just Quantity
Locked12 min readNot started - 6.5Locked
Find Where the System Is Breaking
Locked14 min readNot started - 6.6Locked
Run a Simple Monthly Referral Review
Locked14 min readNot started - 6.7Locked
Build Your 30-Day Referral Marketing Plan
Locked22 min readNot started
Module resources
Put this module into practice
Before completing the course: choose where referral information will live make one person responsible for keeping it accurate create consistent referral types and statuses record every referral record the outcome record referral revenue track customer and referral-partner referrals separately track rewards if you offer them schedule a regular referral review complete your 30-Day Referral Marketing Plan choose one improvement after your first review
Ready to start Module 6?
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