SEO Strategy & Planning
Bring the course together by building a practical SEO roadmap, planning 12 months of work, adapting SEO to different business models and keeping improvement going.
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This module covers:
- how to build an SEO roadmap
- how to plan SEO over 12 months
- how SEO differs for eCommerce, blogs, B2B, B2C and startups
- how international and multilingual SEO works at a basic level
- how to use SEO templates and keep improving over time
Lessons in this module
14 lessons · ~177 min- 10.1Locked
SEO Strategy, Audits and Roadmap
LockedSet a long-term SEO vision, audit where you are today, and turn findings into a prioritised roadmap.
14 min readNext lesson - 10.2Locked
12-Month SEO Plan for Australian SMBs
LockedA practical month-by-month SEO plan for Australian small and medium businesses — foundations, content, authority, UX and review.
14 min readNot started - 10.3Locked
SEO for eCommerce Websites
LockedThe art and science of getting online products found, seen and sold — architecture, product and category SEO, technical priorities, content and trust.
14 min readNot started - 10.4Locked
SEO for Blogs
LockedWhere storytelling meets search strategy — how to build a blog that attracts, informs and supports the business.
12 min readNot started - 10.5Locked
SEO for B2B vs B2C Websites
LockedHow buyer journeys, keyword focus, content, links, tracking and team collaboration differ between B2B and B2C SEO.
12 min readNot started - 10.6Locked
SEO for Startups and Small Businesses
LockedHow to build long-term visibility without burning your budget — foundations, keywords, content, local, links, tracking and realistic expectations.
13 min readNot started - 10.7Locked
International and Multilingual SEO
LockedReaching users in different countries or languages — URL structures, hreflang, localisation, keyword research, common traps and UX.
13 min readNot started - 10.8Locked
SEO Trends and Future Outlook
LockedHow SEO is changing — AI-driven search, intent, helpful content, technical fundamentals, brand trust, zero-click results and the mindset that lasts.
13 min readNot started - 10.9Locked
SEO Audit Template
LockedA reusable audit covering technical, on-page, content, off-page, local and measurement areas — with priority questions and a practical output.
14 min readNot started - 10.10Locked
Content Brief Template
LockedA structured brief that gives writers, freelancers, internal teams or AI-assisted drafts a clear purpose, audience and search intent.
11 min readNot started - 10.11Locked
Monthly SEO Report Template
LockedA monthly report that tells a clear story — executive summary, key metrics, what improved, what needs attention, work completed and next priorities.
12 min readNot started - 10.12Locked
SEO as an Ongoing Process
LockedWhy SEO needs ongoing attention — with a weekly, monthly, quarterly and annual rhythm that compounds over time.
11 min readNot started - 10.13Locked
Building a Learning Habit and Staying Updated
LockedHow to build a calm, useful SEO learning habit — trusted sources, careful testing, learning logs and the judgement to filter noisy advice.
12 min readNot started - 10.14Locked
Final Word: The SEO Mindset and Next Steps
LockedThe SEO mindset, what good SEO feels like, practical next steps and a 30-day action plan to move from learning to applying.
12 min readNot started
Module resources
Put this module into practice
Create a simple 90-day SEO action plan for your own business, website or client.
Ready to start Module 10?
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