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SEO Training
Module 2
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SEO Foundations

Learn the core foundations of SEO, including SEO types, discoverability, search engines and Google algorithm principles.

~54 min 6 lessons0 of 6 complete
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This module covers:

  • the four main types of SEO
  • what makes a website discoverable
  • the difference between SEO and SEM
  • how search engines crawl, index and rank content
  • why Google rewards useful, trusted content

Lessons in this module

6 lessons · ~54 min
  1. 2.1

    The Four Main Types of SEO

    Locked

    Technical, on-page, off-page and local — the four pillars that work together.

    9 min readNext lesson
  2. 2.2

    What Determines Website Discoverability?

    Locked

    The seven factors that decide whether search engines and customers can actually find you.

    9 min readNot started
  3. 2.3

    SEO vs SEM

    Locked

    Earned visibility vs paid visibility — and when to use each.

    8 min readNot started
  4. 2.4

    How Search Engines Work

    Locked

    Crawling, indexing and ranking — the three stages behind every search.

    9 min readNot started
  5. 2.5

    Key Google Algorithm Updates

    Locked

    The updates that shaped modern SEO — and the pattern behind all of them.

    9 min readNot started
  6. 2.6

    SEO Pillars Overview

    Locked

    Putting the pillars together into one working model — including E-E-A-T.

    10 min readNot started

Module resources

  • Four Types of SEO — Self-Audit Worksheet
    Strategy
    Open
  • Discoverability Check Worksheet
    Website Audit
    Open
  • SEO vs SEM Planning Worksheet
    Strategy
    Open
  • Search Intent Analysis Worksheet
    Keyword Research
    Open
  • People-First Content Checklist
    Content Planning
    Open
  • SEO Pillars Self-Rating Worksheet
    Strategy
    Open

Put this module into practice

Review your website and identify one improvement opportunity for technical SEO, on-page SEO, off-page SEO and local SEO.

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