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SEO Training
Module 8
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SEO Measurement & Reporting

Learn how to measure SEO performance through KPIs, rankings, traffic, conversions, analytics, reporting and tools — and which mistakes, myths and black-hat tactics to avoid.

~64 min 6 lessons0 of 6 complete
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This module covers:

  • which SEO KPIs matter most
  • how to connect rankings, traffic and conversions
  • how Google Analytics supports SEO reporting
  • what to include in a basic SEO report
  • which SEO myths and mistakes to avoid

Lessons in this module

6 lessons · ~64 min
  1. 8.1

    SEO KPIs

    Locked

    The few numbers that actually reflect SEO progress — and connect to business goals.

    10 min readNext lesson
  2. 8.2

    Rankings, Organic Traffic and Conversions

    Locked

    Read the three layers of SEO performance together — never in isolation.

    10 min readNot started
  3. 8.3

    Google Analytics for SEO

    Locked

    Understand what happens after the click — engagement, landing pages and conversions.

    11 min readNot started
  4. 8.4

    SEO Reporting Basics

    Locked

    A useful SEO report explains meaning, not just numbers — and ends with clear next steps.

    10 min readNot started
  5. 8.5

    SEO Tools and Resources

    Locked

    A practical toolkit — starting free — for research, auditing, measurement and reporting.

    11 min readNot started
  6. 8.6

    SEO Mistakes, Myths and Black-Hat Techniques

    Locked

    Recognise weak advice, avoid risky shortcuts and build a sustainable SEO practice.

    12 min readNot started

Module resources

  • Monthly SEO Report Template
    Reporting
    Open

Put this module into practice

Create a simple monthly SEO report outline with traffic, rankings, conversions, actions and next steps.

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