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SEO Training
Module 3
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On-Page SEO

Optimise titles, descriptions, URLs, headings, keywords, internal links and content freshness on every important page.

~98 min 12 lessons0 of 12 complete
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This module covers:

  • how title tags and meta descriptions influence clicks
  • how to structure URLs and headings
  • how to use keywords naturally
  • how to research and map keywords
  • how internal linking and content freshness support SEO

Lessons in this module

12 lessons · ~98 min
  1. 3.1

    Title Tags

    Locked

    Write clear, specific title tags that earn the click in Google.

    9 min readNext lesson
  2. 3.2

    Meta Descriptions

    Locked

    Write short, useful summaries that earn clicks from search results.

    8 min readNot started
  3. 3.3

    Meta Keywords and Why They Are Outdated

    Locked

    Stop wasting time on a tag Google doesn't use.

    6 min readNot started
  4. 3.4

    URL Structure

    Locked

    Clean, readable URLs help users, search engines and sharing.

    8 min readNot started
  5. 3.5

    Domain and Hosting

    Locked

    The quiet choices behind trust, performance and reliability.

    8 min readNot started
  6. 3.6

    Headings H1–H6

    Locked

    Structure your content so it's easy to scan and easy to rank.

    8 min readNot started
  7. 3.7

    Keywords and Search Intent

    Locked

    Match your pages to what people actually want when they search.

    10 min readNot started
  8. 3.8

    Long-Tail Keywords

    Locked

    Specific phrases that bring in the right people, not just more people.

    8 min readNot started
  9. 3.9

    Keyword Research Process, Tools and Analysis

    Locked

    Use tools to validate demand — but let strategy lead.

    8 min readNot started
  10. 3.10

    Competitor Keyword Analysis

    Locked

    Learn from the market — without copying it.

    9 min readNot started
  11. 3.11

    Internal Linking

    Locked

    Connect your pages so users and search engines can move through your site.

    8 min readNot started
  12. 3.12

    Content Freshness

    Locked

    Review, improve and update — SEO isn't set-and-forget.

    8 min readNot started

Module resources

  • Keyword Research Worksheet
    Keyword Research
    Open
  • Competitor Keyword Analysis Worksheet
    Keyword Research
    Open
  • On-Page SEO Checklist
    On-Page SEO
    Open
  • Search Intent Analysis Worksheet
    Keyword Research
    Open
  • People-First Content Checklist
    Content Planning
    Open

Put this module into practice

Choose one important website page and improve its title tag, meta description, URL, headings and keyword focus.

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