SEO Training
Module 1
Not startedOnline Visibility & Introduction to SEO
Understand why online visibility matters, what SEO is, and where Australians search online.
~38 min 5 lessons0 of 5 complete
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This module covers:
- why being online is not the same as being visible
- what SEO means and why it matters
- how SEO supports digital marketing
- where Australians search online
- why Google, Google Maps, YouTube and social search all matter
Lessons in this module
5 lessons · ~38 min- 1.1Continue
Why Online Visibility Matters
Free previewUp nextWhy simply being online isn't enough — and what visibility actually unlocks for your business.
7 min readNext lesson - 1.2Start lesson
What SEO Is and Why It Matters
Free previewA clear, plain-English definition of SEO and why it earns its place in your marketing.
8 min readNot started - 1.3Locked
The Role of SEO in Digital Marketing
LockedHow SEO fits alongside content, ads, social, email and user experience.
8 min readNot started - 1.4Locked
Where Australians Search Online
LockedGoogle is the giant — but search now happens across many platforms, depending on intent.
7 min readNot started - 1.5Locked
Search Engines Beyond Google
LockedA quick tour of the other search platforms — and when each one actually matters.
8 min readNot started
Put this module into practice
List the top five search terms your ideal customer might use to find your business.
Ready to start Module 1?
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